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10 Keys to Successful Publishing
by Penny Sansevieri I’ve written a lot of pieces on publishing success. I’ve talked about picking the right publisher, finding an editor, etc. All helpful, for sure but this time I wanted to dig a bit...
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A Marketing Revamp for your Older Book Title
by Penny Sansevieri Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But...
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4 Ways Non-Fiction Authors Can Succeed in the Age of "Free"
by Penny C. Sansevieri As someone who writes non-fiction and has a longstanding blog where I release free content, I feel I am a great example of an author that has faced and conquered the challenge of...
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Creating Bonus Content To Double Your Reader Engagement
by Penny C. Sansevieri Book marketing and promotion can feel like a full-time job, and not one that’s always easy to excel at. That’s because effective promotion takes consistency and creativity, and...
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5 Reasons Your Amazon Ads Aren’t Drawing in Readers
by Penny C. Sansevieri With new books of every genre being added to Amazon daily, it’s crucial that you understand what makes for good book promotion on the platform and what you can be doing better. A...
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8 Mistakes You’re Making on Your Author Website
by Penny C. Sansevieri The best author websites are often the most simple. You don’t need flashy fonts or expensive designs. Overcomplicating your website with these pricey add-ons can often lead to...
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7 Creative Ways to Boost Book Sales Locally
by Penny Sansevieri For most authors, doing local promotion is low on the list of things they’re doing to market their books. And while national media and nationally focused marketing strategies are...
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15 Smart Author Marketing Strategies to Use in 2024
by Penny Sansevieri When someone mentions book author marketing strategies, it sounds complicated and expensive, but it doesn’t have to be! In fact, some of the best things you can do to boost book...
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Author Education: A Crucial Investment
by Penny Sansevieri Author education is a topic that often gets overlooked in the creative process, but it's a vital aspect that can significantly impact an author's success in the industry. Today,...
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